Telugu is an Indian language primarily spoken in states of Andhra Pradesh, Chhattisgarh and Karnataka. The language has millions of speakers and is one the most spoken languages in India. It is one of the few literary Dravidian languages. The language has been influenced by Urdu and Sanskrit. As a language rich in tradition and folklore, it was not astonishing that India’s first HD TV channel was a Telugu channel. Sakshi TV is India’s first HD channel and is watched by millions of viewers across the globe.
The parent company of the Sakshi TV channel is Sakshi media group and the company also publishes a daily news paper in Telugu. The news paper was launched in 2008, while the TV channel first aired on March 1, 2009. The media groups works under the name of Indira Television. The free to air and 24 hour channel is being promoted by Jaganmohan Reddy. The channel entered into a market of tough competitors but has quickly gained popularity. Its many features and unique style has made it popular among the audience. There are dozens of different Telugu channels operating in the market like Maa TV, Teja, ETV and TV9 etc but the Sakshi TV has quickly made a name for its self. The channel uses cutting edge technology and its crystal clear images have made it quite famous among the audience. The channel prides itself on excellent transmission quality and superb content
Sakshi TV offers more than just crystal clear images as it uses the 15000, thousand reporter network of it sister newspaper. Reports and news are Sakshi TV’s specialty and it provides eye witness accounts of people. They channel is focusing its attention on real news rather than just pure entertainment. It also airs current affair
Sakshi TV
programs besides news bulletins. It is being distributed by DTH and cable platforms. Media is a booming industry in India and represents the freedom of speech. India is currently the fourth largest Television industry in the world. The latest news is always broadcasted by the TV channels and they hold a key importance in India.
India is a country rich in diversity which is also exhibited by the fact that many people from different parts of India speak a different language. Indian media has a major advantage as it can broadcast news in various languages. English news channels remain a big part of Indian society but regional news channels have gained wide spread importance. Sakshi TVis an important part of that link as it is one of the most watched Telugu channels in India.
In a nutshell, Sakshi TV has become a major forced to be reckoned with in the Telugu TV industry. The channel has also plans to launch an English HD news channel as well. It Is India’s first HD TV channel and prides itself on this fact. It also has a strong reporter base which provides all the breaking and recurring news. The channel has a very bright future ahead of it.